The atmosphere at the EDHE Studentpreneurs Indana was filled with inspiration and purpose as Ms Liz Letsoalo, Founder and Chief Executive Officer of Masodi Organics, took to the stage to deliver a powerful keynote address titled “Creating Your Own Path: From Student to Founder.” Her words spoke directly to the heart of every aspiring entrepreneur in the room, setting the tone for an event that celebrates innovation, courage, and sustainable growth.
In her address, Ms Letsoalo emphasised the importance of authenticity in the entrepreneurial journey, encouraging young people to see beyond the glamour often associated with success. She explained that it is important for young people to see the authenticity of what true entrepreneurship looks like, which includes the challenges that come with it. Her message was clear — entrepreneurship is not a perfect or linear journey, but one that requires resilience, self-awareness, and the willingness to face uncertainty with determination.
Ms Letsoalo spoke candidly about power, urging young entrepreneurs to “crave power in order to succeed” and to “not be afraid to demand power.” This powerful call to action resonated deeply with the audience, many of whom are at the beginning stages of building their own ventures. Her message underscored that empowerment is not only about ambition, but also about claiming one’s space in industries that often underestimate youth or new voices.
Drawing from her own experience of growing Masodi Organics, Ms Letsoalo shared her journey with honesty and humility. She reminded the audience that building a brand takes patience and perseverance, and that success does not happen overnight. Through her story, she encouraged studentpreneurs to trust the process, nurture their ideas, and remain consistent even when progress feels slow.
“crave power in order to succeed, Do not be afraid to demand power.”
Liz Letsoalo,Masodi Beauty
Beyond strategy and ambition, she also spoke about the importance of community and engagement in the entrepreneurial journey. She highlighted that connecting with others, learning collaboratively, and building networks rooted in authenticity can create a more solid and sustainable path to success.
Ms Letsoalo’s keynote captured the spirit of the EDHE Studentpreneurs Indaba ,a gathering that not only celebrates entrepreneurship but also redefines what it means to lead, create, and grow in a constantly changing world. Her story served as both a reflection and a roadmap for the many young people determined to turn their ideas into impactful, lasting ventures.
